Morning at Midnight: The Moment I Knew We Were On the Right Path
I didn’t go looking for a sign. But one found me.
Back in January 2025, I was sitting with the weight of five years on my shoulders—five years of building Off The Streets Productions from scratch. No investor backing. No guaranteed income. Just my camera, my hustle, and a belief that storytelling still matters.
The truth? I was at a crossroads. I had just written out a manifesto calling for help, sketching the future of this project and admitting something hard: I couldn’t carry it all alone. I wanted Off The Streets to grow beyond me. To become something real. To give other creatives a place to thrive. I put it all in a doc and hit save. No fanfare, just a gut feeling that it needed to happen.
Then February rolled in.
Jack White dropped a live album from his 2024 No Name Tour.
And right there on the track list—"Morning at Midnight".
Not just any version.
Live from Toad’s Place. New Haven.
If you know me, you know what that means. Toad’s wasn’t just a venue. It was my proving ground. It was where I soaked in the energy of bands I loved, where I learned how shows really worked, where the dream of doing something in this world first got oxygen. That building shaped me.
So out of every city that tour hit—LA, Chicago, Brooklyn, Detroit—Jack White releases a live cut of my favorite song from the set list and stamps it to the city that raised me.
Coincidence?
Maybe.
But it hit like a message. A flare across the sky saying:
You’re on the right path. Just amplify the signal.
It’s easy to feel crazy building something on your own. But when the world echoes back a track like that, from that venue, right after I decided to double down on this mission?
You pay attention.
Off The Streets isn’t just an idea anymore. It’s a movement. It’s rooted in memory, in music, in grit, in moments like this. And that’s why we’re not slowing down.
This is Morning at Midnight. And we’re just getting started.
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Written by Philip Lounsbury II
Founder, Off The Streets Productions
